From the first quarter of the year 2006 Shchedriy Dar – one of the three leading bottled oil brands in Ukraine – started its expansion to CIS countries markets. Inna Ivanova, Kernel Marketing and Sales Department Director: “Shchedriy Dar” sunflower oil has successfully entered not only the markets of Russia, Belarus, Moldova, Armenia and Georgia, but even the quite competitive markets of Western Europe. Presently we are engaged in creation of a solid distribution network in Russia so that we were able to compete with leading trade marks. In other CIS countries we are seeking for strategic partnership with local companies aimed not merely at wholesale, but also at joint promotion of Shchedriy Dar trade mark therein with long-term cooperation prospects”. Ukrainian market still has the highest priority for us, but we also need new markets for development. Expanding our activity abroad will result in increase of Shchedriy Dar sales and will be of priceless experience for us. We believe that our Ukrainian consumers and clients will benefit from this development – points out Ivanova. Shchedriy Dar sunflower oil is mainly distinguished by its high quality and advanced production technologies. Shchedriy Dar trade mark is represented by two products: Primary -Extracted Sunflower Oil and Cold Fining Sunflower Oil. Shchedriy Dar oil, produced at modern high-tech equipment, will certainly be highly appreciated by CIS-countries consumers. Kernel’s ambitious plans are supported by strong production facilities: recently launched at Poltava Crushing Plant complex for sunflower oil refining and bottling is able to produce up to 350 tons of high-quality bottled oil per day. The highest quality is achieved by a totally automated production process excluding the so-called “human factor” influence