The principles of our management ensure the transition from quantitative qualitative growth. Our strategy and objectives cascade at the operational level, and through their implementation are transformed into the daily work of managers who thrive in a culture of internal entrepreneurship and continuous improvement.
Synergy of business lines
Our business segments are closely linked with strategic unity and coherence of objectives. Their mutual integration creates added value and positively affects the overall financial result. We regularly conduct benchmarking of segments, effectively use our expertise and multiple successful corporate practices. We use the synergy of interaction between the businesses, divisions and functions within the company to get the best results.
Efficient management of assets and resources
We protect assets, increase their efficiency, are careful with money, material resources and information, and manage risk. The interests of the Company are our priority. Each of us is personally responsible for the reasonable, efficient use and protection of the company’s resources.
Flexibility and innovations
We are flexible in making decisions. We are not afraid of change, but perceive it as new opportunity for development. We improve the quality of our assets, build modern technological enterprises, improve processes and educate people. We focus on world practices and adapt the best of them, taking into account political and market specifics, changes in the environment and the unique features of our Company.
Purchase of cereals and oilseeds
Kernel has the largest and most efficient network of purchasing cereals and oilseeds in the region. We maintain strategic partnership relations with five thousand agricultural producers. We know each of our partners, understand their needs, and offer unique, comprehensive solutions.
Agribusiness
Today, Kernel grows crops on 530 thousand hectares of rich black soil in Ukraine. Our strategic crops are corn, wheat, sunflower and soybeans. In their production, we implement a wide range of innovative solutions: GPS-controlled soil sampling system and agrochemical analysis of soil; meteorological monitoring; drones and quadcopter application; satellite monitoring of field conditions; agro-dispatching; cartography of yield capacity; and more. This system of precision farming has become the driver for the development of BigData and the basis for the creation of artificial intelligence – the world’s first integrated information system #DigitalAgriBusiness.
Silo services
The company’s elevator chain provides timely logistics support for the Kernel Agribusiness and purchased goods, and provides quality harvesting services to our partners, the agricultural producers. We invest in elevator infrastructure development: new powerful high-technology enterprises with fast turnover are located in places of agricultural land dislocation and farmers’ lands, where there is a shortage of storage capacities.
Grain export
Kernel is a reliable link between thousands of cereal producers in the Black Sea region and international markets. We export 6.1 million tons of corn, wheat, soybean, rape and barley. 80% of the products are exported to the countries of the Middle East, North Africa, the European Union; 20% to East Asia and South Africa.
Through its ownership of a chain of elevators and two deep Black Sea ports, the company is in full control of the cereal logistics. Kernel’s share in cereal exports from Ukraine is roughly 12%.
3.4 thousand own railcars fleet secure the smooth and efficient flow of grains from inland silos to the ports.
Crushing plants
Kernel Crushing plants are the most modern enterprises capable of processing several oilseeds. High-technology equipment along with European standards for quality management, occupational safety and environmental protection ensure the best practices in the world. Our total processing capacity is 3.5 million tons of sunflower seeds per year. We satisfy the domestic market needs in bottled oil and export bulk and packaged oil to 80 countries worldwide.
Oil export
The world's leading and the largest in Ukraine producer and exporter of sunflower oil, Kernel holds 8% of the world’s and about 30% of Ukraine’s market shares. The company supplies its products to 60 countries around the world, demonstrating a high level of export contract execution.
Bottled sunflower oil
Up to 10% of sunflower oil produced is further refined, bottled and sold domestically and abroad.
Export terminals
Kernel port terminals constitute the final link of the infrastructure, connecting the crops in the field with cargo ships, ensuring the efficiency and quality of export logistics. The capacity of transhipment of cereals in the port is 6,5 million tons per year. Efficient acceptance and shipment, modern elevator facilities and a deep-water berth allow us to load ships with a displacement tonnage of up to 80 thousand tons.
Kernel is the world’s leading producer and exporter of sunflower oil, the largest producer and exporter of grains in Ukraine, and a major supplier of agricultural products from the Black Sea region to international markets. The company accounts for about 8% of the world’s sunflower oil exports. Kernel delivers its products to over 60 countries. Since November 2007, the Company’s shares have been traded on the Warsaw Stock Exchange (WSE).
Our management guidelines
Financial stability
Strategic system management
The principles of our management ensure the transition from quantitative qualitative growth. Our strategy and objectives cascade at the operational level, and through their implementation are transformed into the daily work of managers who thrive in a culture of internal entrepreneurship and continuous improvement.
Synergy of business-integration
Our business segments are closely linked with strategic unity and coherence of objectives. Their mutual integration creates added value and positively affects the overall financial result. We regularly conduct benchmarking of segments, effectively use our expertise and multiple successful corporate practices. We use the synergy of interaction between the businesses, divisions and functions within the company to get the best results.
Effective and gentle management of assets and resources
We protect assets, increase their efficiency, are careful with money, material resources and information, and manage risk. The interests of the Company are our priority. Each of us is personally responsible for the reasonable, efficient use and protection of the company’s resources.
Changes and innovations
We are flexible in making decisions. We are not afraid of change, but perceive it as new opportunity for development. We improve the quality of our assets, build modern technological enterprises, improve processes and educate people. We focus on world practices and adapt the best of them, taking into account political and market specifics, changes in the environment and the unique features of our Company.
Sustainable business reputation
Transparency and honesty
Kernel is a public company. Transparency and honesty are key to our success in dealing with colleagues, shareholders, investors and partners. Truth and open information form the basis of our activity. We conduct an independent audit on time and publish financial statements, information about our strategy, operational activities, and significant risks. We do not manipulate financial information, conduct public tenders or openly discuss our position in choosing suppliers.
Responsible leadership
We treat the market leadership and the influence that we have on the country, people and companies, responsibly. We promote the development of the agrarian sector and form the business culture of conducting national business. We react in a timely manner to the applications of the partners and we bear responsibility for our commitments, and to fulfil contractual obligations. We protect the reputation of the Company and do not allow actions that may adversely affect the corporate image. We do not accept gifts or participate in events that may affect business decisions.
Observation of rules and laws
We adhere to current legislation and international legal standards. We respect corporate values and guiding principles, act in accordance with our internal policies and procedures. We condemn corruption and fraud at the state level, we are brutally combating their manifestations in the company, and counteract the conflicts of interest that can lead to financial losses and loss of goodwill. We protect and promote the interests of the company in legitimate professional ways.
Sustainable development and social responsibility
We are building a Company with a long-term perspective, therefore, its sustainable development is one of the main principles of our business. We create comfortable and safe working conditions for our employees, provide them with a wide range of opportunities for training and professional development.
At all production stages, we minimize the use of energy resources, carefully cultivate the land and control the quality of our products. We openly collaborate with local communities and lessors, and annually implement hundreds of large-scale social projects in the operations regions.
Professional team of leaders
Partnership and unanimity of goals
The basic principle of our internal interaction is partnership. We are a professional team of like-minded people, moving the company – the world leader in the industry – forward. Each of us demonstrates the proper behaviour and team interaction. Occupying various positions in different divisions and departments, countries and regions, we are jointly focused and striving for our collective success. Together, we are able to solve the most difficult tasks and achieve the best results.
Involvement as an internal entrepreneurship
We treat the work with love, enthusiastically and selflessly, like as if it wereto our own business, like to the our life-work. Each of us is aware of the importance of our influence on the overall result and considers it our duty to contribute to the prosperity of the company. We are flexible and accept the changes easily as it representsthey are the progress. We work with maximum efficiency to, shape the future of the company and our society.
Mutual respect and confidence
The culture of respect and trust for us is not just a benevolent attitude to each other. It is an understanding and acceptance of the vision, values and guiding principles of the company. It is a transparent management structure that clearly defines the distribution of the functional, providing the opportunity to take responsibility and make decisions. These are the clear rules of the game, with an absence of double standards. We are always polite and proper in our business communication with colleagues and outside the company. We do not spend energy on internal disagreements, but concentrate on the development of the company and the achievement of shared objectives.
Development of the people's potential
Thanks to the right strategy, dynamic growth and sound personnel policy, every employee of the Company has the opportunity to gain new knowledge, and realize individual ambitions and potential. 75% of the executives at different levels have built a career in Kernel. We pay attention to the training and development of managers, specialists and youth with high potential. We strive to create an atmosphere where people are happy to go to work, proud of it, get involved in business processes as much as possible and are interested in the Company’s successes. Changing our culture for the better, we change ourselves!
Shchedryi Dar – the national brand is one of the three leaders in the market for sunflower oil in Ukraine.
Produced by two unique technologies: cold refining (the oil is not subject to multiple heating and cooling, preserving its original structure) and first pressing (for the production of oil, only the whole seed core is used, from which only the first, most biologically valuable oil is selected for a low temperature pressing).
STOZHAR – a brand specially valued by a modern housewife
Thanks to the technology of deep cleaning Soft Column, the refined STOZHAR oil has universal uses – frying, dressing, sauces, and baking.
STOZHAR Chef Oil is ideal for your culinary masterpieces!
CHUMAK Sunflower Oil – the premium-oil with the traditional Ukrainian flavour, is produced exclusively from the best Ukrainian sunflower varieties.
The assortment ranges from CHUMAKZolota refined oil to CHUMAK Homemade unrefined oil with a traditional Ukrainian flavour of fried seeds.
The product line of QLIO [trade mark sign] includes extra virgin oil and olives – the best Spanish raw materials. A careful gathering of olives prevents the damage and oxidation of the fruits before the pressing cycle, using modern European production technologies. Consistent with other high-quality European products, these items are competitively and affordably priced.
MARINADO – the national brand is one of the five leaders in the category of “vegetable preservation”. For more than ten years, the best samples of this category of Ukrainian and European production have been selected and produced under the brand name «MARINADO». The brand successfully implements[performs] the task of creating and presenting an assortment of exclusively high-quality products, confirmed by the corresponding certificates of IFS, ISO 22000, BRC BODY, etc. MARINADO offers over 30 types of products from various product groups: vegetable preservations and natural sauces (horseradish, mustard, tomato paste) that will satisfy the needs of the most demanding gourmets for any event.
In the most refined kitchens of the world there is always an elegant bottle of Le Blanc sunflower oil. It is so clean that it’s next to impossible to taste it, even for the most sophisticated palates. It is so transparent that it’s sometimes difficult to these it on a smooth surface; so perfect that you want to cook with it more and more. The oil has been referred to as «The Refined Perfection».
KERNEL is the world’s No. 1 sunflower oil producer. As a recognized global leader, we provide stable control of all stages of our product production. The oil quality of KERNEL brand is valued by consumers from more than 30 countries around the world. We are leaders, we are proud of it and do our best to make cooking a real holiday in every kitchen where there is a bottle of KERNEL!
Everyone knows that chefs chooses only the best quality ingredients for their signature recipes. We offer the perfect ingredient for the most delicious dishes. It’s the Premi sunflower oil, with which any chef –by profession or by calling – will find advantages. Due to a thorough cleaning process, Premi is without taste and smell, completely preserving the original flavours of all the ingredients of the dish. Premi is made from selected sunflower seeds, refined using special SoftColumn TM technology.
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